Monday 8 October 2012

James Bond Day

The James Bond franchise turned 50 on October 5th and so I thought I would share some fantastic Bond finds. 

The first is the newly released single for the new movie, Skyfall. Adele is the perfect voice for a James Bond theme song and I just love this song! It is really a throwback to the older theme songs and is actually good, unlike the recent songs. 


I am comparing Skyfall to the theme song for Casino Royale (2006), which is my favourite James Bond movie. The opening sequence of Casino Royale was amazing, I remember sitting in the theatre being in awe. The song, however, is strange and I don't think fits the Bond style. 

The ultimate Bond song is, in my humble opinion, not up for debate. When I think of Bond songs, this one is the first one to pop into my head. It is an old one but still a goodie! 

Besides the scantly clad dancing women, the other imagine that comes to mind when thinking about James Bond is martinis. Although this might be a thing of the past now. According to an article I found, Heineken is helping finance Skyfall and as a result of this Bond will be seen drinking beer. That's right, James Bond is swapping his martinis for beer. Somehow I don't think the 'shaken, not stirred' line will really work if Bond is ordering a beer. Daniel Craig is defending this, saying that the money is promote the film needs to come from somewhere. I realize the need for money but this almost seems like blasphemy. The martinis are equivalent to the fancy cars, cool gadgets and sophisticated suits. You aren't going to see Bond dressed in jeans while driving a Honda Civic so why should we see him drinking anything other than his signature drink? Ok, rant over! All of this said, I cannot wait to see Skyfall which comes out soon! November 9th! 

What do you think about the Heineken product placement? Is just part of the necessary changes that occur overtime? Or is it a step away from the essence of a James Bond movie?  

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